Analysis Of The Book The Dark Tower II - 1810 Words

Sam Stone Mr. Mullenberg Credit Recovery 22 December 2016 The Dark Tower II: The Drawing of the Three, by Stephen King The second tale in the epic series The Dark Tower begins with a signature Stephen King prologue; all goes to hell in the protagonist’s world before the book even properly starts. In the case of The Dark Tower, said protagonist role is filled by none other than Roland Deschain, the wild west gunslinger from a postapocalyptic world (currently â€Å"Mid-World†) not unlike our own. Roland begins the tale alone, his most recent companion - a prepubescent boy, John â€Å"Jake† Chambers, from our own New York set in 1977- dead, and sacrificed by none other than Roland himself. Even though such a decision was necessary, and ka (destiny or†¦show more content†¦He’s close to death, and unsure how he is going to manage completing his task. Seldom has the gunslinger come across harder times, and even less often to blame on none other than his own thoughtlessness. Regardless, one must go on, and so he does, opening the door to Gods only know what kind of world , awaiting his task. This door leads to the mind of Eddie Dean, a heroin addict also from our New York, 1986. Eddie is in the middle of attempting to smuggle pounds of cocaine through an airport, to exchange for large amounts of heroin. Roland’s understanding stretches as far as â€Å"nobody is supposed to know what Eddie has strapped under his shirt.† Roland however, is close to death himself, and manages to use Eddie to get food and a bottle of water back to his own world. Later he also brings Eddie into his world while everyone on the plane thinks he went to the bathroom. They hide the cocaine there temporarily, and Eddie returns to the plane clean as a whistle, and manages to pass customs. Eddie makes it to his exchange point, and tells the mob boss he can produce the cocaine and explain why he was late, as long as he has privacy for just a second. Henchmen give Eddie a full cavity search to be sure, and then send him into the nearest bathroom to do whatever he thinks he’sShow MoreRelated Romanticism in European Art and Culture Essay2490 Words   |  10 Pagesvividly translate experiences into mental images, foregoing all words. Eugà ¨ne Delacroix’s â€Å"La libertà © guidant le peuple† is an excellent example of how Romantics were able to use their brushstrokes and experiences to represent a story with no words. The dark colors represent the fight and struggle for independence while â€Å"La libertà ©Ã¢â‚¬  is represented in bright shades. The determination of the people is present in the woman’s posture as she is upright, overflowing with energy. Hope is recognized in the people’sRead MoreEssay about Architecture and Insecurit y3226 Words   |  13 PagesArchitecture and Insecurity An Analysis of Architecture as Metapho in WG Sebald’s Austerlitz Deyan Sudjic, journalist for the New York Times, writes in his discussion of the potential Freedom Tower meant to replace the cavernous holes that mark where the twin towers once stood: Clearly, there is a psychological parallel between making a mark on the landscape and the exercise of political power†¦both depend on the imposition of will†¦and among the dictatorial†¦there is an inherent appeal in seeingRead MoreGothic Style and Its Influence on Modern Day Concept Arts Essay5432 Words   |  22 Pagesï » ¿SEMESTER II SESSION 2012/2013 GKA 2043 Research Methodology Title: The Study of Gothic Style and Its Influence on Modern Day Concept Arts Introduction: Gothic art flourished from the 12th century to the 16th century in Europe in response of the Byzantine and Romanesque tradition. Although Gothic is associated with arts, its most prominent use is in architecture, mainly for its pointed arch and flying buttress. To this day, the Gothic style is taken as a ‘label’ for visual arts such as conceptRead MoreNarrative techniques of Charles Dickens in Oliver Twist and David Copperfield6299 Words   |  26 Pagesone of the greatest writers of all times. His fluid language, the wise mind, the great writing technique, the sharp eye, made his works survive for more than 150 years. He is the author of more than twenty novels. All of them very appreciated from- book lovers- since the time they were written until nowadays and, with great chance that they will be read and appreciated in the centuries that will come. The purpose of this diploma thesis is the comparison of narrative techniques of â€Å"Oliver Twist†Read MoreWho Goes with Fergus11452 Words   |  46 PagesFergus example and leave the cares of the world to know the wisdom of nature. He exhorts young men and women alike to leave off brooding over loves bitter mystery and to turn instead to the mysterious order of nature, over which Fergus rules. Analysis This short poem is full of mystery and complexity. It was James Joyces favorite poem, and figures in his famous novel Ulysses, where Stephen Daedalus sings it to his dying mother. On one level, the poem represents Yeats exhortation to the youngRead More Historical Perspective of South Africa’s Culture4253 Words   |  18 Pagesthe formation of one of the most controversial practices in the history of the humankind - Apartheid. It is somewhat unbelievable that Apartheid was in its most powerful form in 1950’s and 1960’s after the whoel world witnessed a tragedy of World War II and knew what it means to deprive a certain group of people of their human rights (HayterReinecke, 2001). The Population Act (1950) divided residents of South Africa into groups of: whites, African, colored and Asian. 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On account of the movie, some readers regard the book as a flip testimonial on behalf of mindless, juvenile violence (Edelheit 126), and Burgess is dubbed an antisocial writer and the stepfather of a punk cult (Burgess, A Clockwork Orange: A play with music) which sprung up around the KubrickRead Moreart history formal analysis Renoir luncheon of the boating party4340 Words   |  18 PagesAppreciation FORMAL ANALYSIS FORMAL ANALYSIS of: Luncheon of the Boating Party By Auguste Renoir For ARTS103OL Art Appreciation Instructor: The intent of this paper is to provide a greater understanding of the selected art object. Through objective analysis of the formal elements that make up the art object and considerations of the social and cultural climate in which it was conceived, a greater understanding of the art objects significance will be achieved. Part II - Identification

The Case Of Michael Brown s Death - 1102 Words

On August 14, 2014, the infamous case of Michael Brown in Ferguson, Missouri, took place. A police officer shot an unarmed black teenager after an incident which was clouded in unclear details. At first, no one really knew whether the officer had been in the right to shoot Brown, or what the circumstances were for either side of the incident. However, eventually, the details started to not matter. The events around Michael Brown’s case became the spark that ignited a nationwide movement to fight against police brutality towards minorities, specifically African Americans. Protesters of police violence toward minorities created a phrase that was used all over the country after Brown’s death: â€Å"hands up, don’t shoot†. Many have used the events behind Brown’s death as a springboard to consider what makes a criminal. One side of the issue claims that race directly affects criminality, while others believe class to be the cause of criminality. After t his case found itself all over media, several other incidents of police violence followed suit. Eric Garner was another such case, in which a man was placed in a non-regulation chokehold by a New York police officer that ultimately took part in his death. Garner was apprehended for selling illegal cigarettes, and attempting to continue walking away when officers tried to stop him. This incident coined the protest phrase â€Å"I can’t breathe†, something that Garner said while in the chokehold. The media was eager to light the fire underShow MoreRelatedRacism : The Black Lives Matter1202 Words   |  5 Pagesand left out in many ways in America s history. This, therefore, has been labeled as racism in today s society. Racism has been and still is an issue in America, lately being spiked by the Black Lives Matter movement. Black Lives Matter is a proclamation made by the general population of African Americans that were enraged by the killings of African Americans by w hite police officers. Racism has been a major issue in the past and still majorly affects today s society with new forms. Slavery is aRead MoreThe Case Of Michael Brown s Shooting Accident999 Words   |  4 Pages9, 2014, eighteen-year-old Michael Brown was shot by Darren Wilson in Ferguson, Missouri. The shooting caused protests and has drawn the world’s attention because Michael Brown was an unarmed black man while Darren Wilson is a white police officer. Cases where police officers shoot citizens has happened before, yet this case has drawn attention from the world because the officer is white, and the victim is a black man. Brown’s supporters believe that Wilson shot Brown because he is black, but policeRead MoreShould Body Cameras Be Used?1534 Words   |  7 PagesAfrican-Americans. As an example, one of the most disturbing police brutality case, worldwide known, police-citizen relation issue was the death of African-American 18-year-old, Michael Brown who was killed by a caucasian police officer, Darren Wilson of the Ferguson Police Department, on August 9, 2014 in Ferguson, MO. NY Times states that Brown stole several packages of cigarillos from a nearby convenience store and shoved the store clerk. Brown was accompanied by his friend Dorian Johnson. Wilson had been notifiedRead MoreAnalysis Of Michael Brown And Eric Garner Cases991 Word s   |  4 PagesFinal Essay Michael Brown and Eric Garner cases are examples of federalism-civil rights debate and government-sanctioned discriminatory treatment Federalism is a concept of a system of self-sustained units of governments and was considered to be the main idea of the U.S. Constitution. 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It is frequently said that we live in a â€Å"white man’s world† yet the white race is by account not the only race in America. Recently, the death by police rate has immensely expanded. African Americans are the number one victims in Police Brutality. Police uniforms are utilized to speak power, yet they misuse their authority by utilizing self-preservation to conceal their homicides. In 2015Read MorePolice Accountability And Excessive Force866 Words   |  4 PagesHeather Dixon Dr. Boyer English 122 MON03 24 June 2016 Cops and Cameras In the recent wake of the death of Michael Brown, an eighteen-year-old, who was shot by Ferguson, Missouri police officer Darren Wilson, the topic of police accountability and excess force have been heavily discussed. Among those discussions a reoccurring question has been asked â€Å"Should police officers wear body cameras†? 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Case Study on Innovation

Question: Case Study on Innovation. Answer: Introduction Innovation is an action taken to introduce something which is a new or doing something in a new and different way. The generation of new idea and implementing them in business is known as innovation in business. A company is generally getting success trough innovation. With the increasing global competition, implementing innovation in business processes has become very important (Bogers West, 2012). Innovation usually comes by experimenting, making trial-and-error, and sometimes out of the blue an idea strikes which lead to innovation. The accessibility of information and knowledge with present revolutionary technology has opened the gate for experimenting with innovative ideas more efficiently than before. The assembling of factors and elements makes a contribution in innovation in the business operation. This includes the environment research, company strategy, market need, and company resources. Here an innovative product Safe-O-Lock will be analysed with the help of various analysis and in the end the conclusion of all the analysis and there outcome regarding the success of the innovative product in the global market against its competitors (Edelson, 2014). Case Study of an Innovative Product Proposed Idea of Innovation Nowadays IT sector and telecommunication are coming up with new and innovative ideas for the current market requirements. Everyone wanted technology to become an enhanced part of their daily life style. By keeping this demand of customers a well know luggage manufacturing company come with an innovative product Safe-O-Lock. Many a time people lost their luggage while travelling and then face many problems due to the loss. Safe-O-Lock is the solution for all problems. It will include a GPS chip in the locking system in a suitcase. In case if someone loses his or her luggage, and an unknown person tries to forcefully open the luggage or input the wrong lock code then automatically the GPS chip installed in the Safe-O-Lock suitcase will get activated and send a message of the current location of the luggage on the mobile numbers saved in the memory of the chip (Fuglsang, 2008). This will increase the safety of the material packed in the luggage. And the owner will get the location of his or her Safe-O-Lock and take the necessary step to claim it back. The Benefits of the Innovation There are many benefits of innovation, and they are as follows: - Improved productivity and reduced costs- innovation process lead to the reduction of unit costs. This can be either achieved by improving the production capacity of the business or flexibility of the business to exploit the economies of scale. Better Quality- to meet the customer needs innovation provides better quality products and services. If marketed efficiently then will result in higher profit and sales (Gronum, Steen, Verreynne, 2015). Building a product range- innovation can prove to highly beneficial for the businesses producing single or limited products. A variety and innovative product range grants, an opportunity for increased profits and sales. Also, help in reducing the risk for shareholders. To handle legal and environmental issues- innovativeness may provide the business with the methods to reduce carbon emissions or reducing waste. Innovation may also be forced on business due to the changing laws. More added value- innovation in business can prove to be USP for a product for which customer are ready for paying a higher price (Herrera, 2016). The Problems Solved by the innovation Being innovative is very necessary to be successful in a business. The problems that innovation can solve are: - Future problem solution- through innovation the problems that may arise in future can be solved. For example, future competitive threats, change in customer preference, changing laws, and technological advances that are not acting as a problem in the present situation but in future they are ascertained to come up as an issue which can be solved with the help of innovation. Lost Luggage- here this innovative product will help in solving a big problem for anyone who has lost his or her luggage. As somebody will try to open Safe-O-Lock, it will automatically send the location, and this will help in finding the luggage (Kahn, 2014). Strategic Response toward the Innovative product Strategies are defined as the vision of the company to introduce, promote, and earn profit from the innovation. Here a new innovative luggage range Safe-O-Lock is being developed as the most innovative product of the company. This innovative product is a combination of Information Technology and Telecommunication. The GPS system indicates the Information technology and using a network to send messages to the mobile phone is a part of telecommunication (Lindgren, 2012). The strategy need to plan for the success of the product includes: - Informing the customers about the innovative product The promotion criteria to be selected that helps in elaborating the unique, innovative qualities of Safe-O-Lock. Determining the cost of production and best way to reduce the cost of production Targeting customer segment for promoting the product. Plan and Project Option Analysis Technological Feasibility of the product To include GPS chip in luggage required a lot of technical support. A whole technical staff are need to be allocated to the technological department to come up with successful GPS chip that can communicate its location using the available network. All the required equipment like computers, related software, hardware and other equipment for coming up with the GPS chip will be required. Along with it the technical staffs which are going to develop the chip, then install it properly in luggage in such a way that it does not get damaged with any kind of impact on it (Martin-Rios Parga-Dans, 2016). Financial Feasibility of the Innovative Product The finance required by the company to develop, install and promote the GPS chip has to be determined then only the company can access the amount of profit they are going to earn by launching an innovative product in the market. Total expenses need to be calculated to get the final value of the product like the labour cost, cost of manufacturing unit that will manufacture the new product range, equipment cost, hardware cost, software cost, technical development cost, patent cost, etc. are needed to be initialised to determine the financial feasibility of the product (Oshri, 2012). Market Analysis of the innovative product It is necessary to analyse the market before a product strategy is decided as it will help in knowing the exact market position and competitive factors present in the market. The market analysis used here is the Four Ps: - Product- at present there is no such kind of luggage available in the market which has an in-built GPS chip that can forward its location through telecommunication to the mobile numbers loaded in the memory of the chip. People- the target market of such kind of luggage can be the corporate, tourists, business men, etc. who are regular travellers and carry important luggage with them. Place- the product need to be available in all the company outlets and all the stores where good and high-quality luggage is being sold. This will in covering the maximum market for the product (P. C K. C, 2015). Promotion- the benefits of using Safe-O-Lock need to be included in the promotional strategy for the product. As the cost of this product will be higher than other available product thus, it becomes necessary for the company to inform the customers for what are they paying a high cost. Industrial analysis of the Innovative Product The industrial analysis is conducted to find out the strength of the competitors present in the market against the innovative product. Here Porters Five Analysis will take up to find the products position:- The Threat of the new entrants- the new entrants can enter the market very easily as the entry barriers are very low. The costing of the project is high which may make entrants to think before entering the market. Therefore, the threat of new entrants is medium here (Padgett Moura-Leite, 2012). The threat of substitute product- there are number of substitute product and alternatives is available in market but none of the substitute will have the safety option given by Safe-O-Lock. For that reason customer will prefer purchasing Safe-O-Lock. Hence, the threat of substitute is also medium. Bargaining power of suppliers- there are a huge number of suppliers ready to supply the raw material to the company. Also, company is well established so it has its selected suppliers to deal with. Hence, the bargaining power of the suppliers is low. Bargaining power of customer- as the price of the product is higher than the other substitutes available in the market but the safety option will act as the USP for the sale of the product. Thus, customers who prefer safety of their luggage will definitely go for Safe-O-Lock than going for a substitute. Hence, the power of bargaining of the customer is medium. The intensity of customer rivalry- no one has come up with such idea till now and to develop a technology takes time thus; no competitor will have the strength at present to stand against the innovative product. But in future, the chances of increasing intensity of competitiveness are there. Hence, the intensity of customer rivalry is medium (Polietaiev, 2014). The analysis concludes that though the company has come up with a real innovative idea to provide safety for the traveller in case of their luggage but the competitive intensity in terms of competitors, new entrants, substitutes, and customer is medium and only suppliers bargaining power is low, which gives company a chance to give a second thought on the success of the product. Conclusion Innovation has become an important aspect for any business to succeed in the global market. A company has to come up bright, new and innovative to be a leader in the market. If a competitor comes up with an innovative product then the customer will shift to the other company. Here the product of the company will become stale (Ren, 2005). In this report, an innovative product Safe-O-Lock was developed by an established luggage company to continue its leadership in the market. The various analysis of the product, was conducted in this case study, and that shows that may be the innovative product is quite new for the customer and also very attractive but in no time competitors can copy and come up with the substitutes. This concludes that innovation is a continuous process that need be taken up by the companies in order to be competitive enough (West, 2012). References Bogers, M. West, J. (2012). Managing Distributed Innovation: Strategic Utilization of Open and User Innovation. Edelson, S. (2014). Incubating innovation.Science-Business Exchange,7(46). Fuglsang, L. (2008). Capturing the benefits of open innovation in public innovation: a case study.International Journal Of Services Technology And Management,9(3/4), 234. Gronum, S., Steen, J., Verreynne, M. (2015). Business model design and innovation: Unlocking the performance benefits of innovation. Herrera, M. (2016). Innovation for impact: Business innovation for inclusive growth.Journal Of Business Research,69(5), 1725-1730. Kahn, K. (2014). Solving the problems of new product forecasting.Business Horizons,57(5), 607-615. Lindgren, P. (2012). Business Model Innovation Leadership: How Do SMEs Strategically Lead Business Model Innovation?. Martin-Rios, C. Parga-Dans, E. (2016). Service response to economic decline: Innovation actions for achieving strategic renewal. Oshri, I. (2012). Innovation returns from offshored IT RD: a response article.Strat Outs,5(1), 36-38.

The Ghostwriter’s Guide To Working With SMEs - The Writers For Hire

THE GHOSTWRITER’S GUIDE TO WORKING WITH SMES Imagine walking into a small conference room where a dozen engineers, all experts in technology design for the heavy equipment business, are seated at two rows of tables, looking like the world’s most disgruntled jury. Their company is launching a thought leadership program and these women and men are tasked with coming up with the copy—something that’s likely way outside their comfort zone. They are the subject matter experts, the SMEs. And while it’s true they know their subjects better than anyone else and have plenty of expertise, probably very little of it is in preparing marketing white papers or webinar scripts. This is a job that sounds difficult, if not dreadful, and will take time away from what they do best. They just want to Get. Back. To. Work. Which is why the company has brought in a professional writer, someone who can take the pain out of the assignment and make it a pleasure, instead. The marketing manager introduces you. Then, to lighten the mood, he says, â€Å"You can’t see her, though, (dramatic pause) because she’s a ghostwriter.† Crickets. This is going to be a tough crowd. Talking Tech to a Non-Tech Audience In truth, working with subject matter experts can be tough, tricky, and trying for ghostwriters—and, ultimately, extremely gratifying. SMEs are busy people with a lot on their minds, facing grueling assignments and often impossible deadlines. Asking them to concentrate on one more thing is asking a lot. Yet it has to be done. As thought leadership becomes an even more valuable B2B marketing tool, SMEs and ghostwriters will be collaborating more often—and the time better be well-spent. Writing doesn’t necessarily come naturally to the typical engineer or technical director. It’s not always easy for them to take what they know and put it into words—at least words that the average, less technical buyer might understand. And that’s who many companies are talking to these days, the non-engineering procurement staff who will influence the buying decision. Which is why the ghostwriter is there in the first place: to slice through the jargon and make the content as accessible as possible. The Secrets to Starting Strong Even if they’re the first to admit they’re not great writers—and they think having to create a thought leadership piece is a drag—SMEs are brilliant, highly accomplished individuals who bring at least a little bit of ego to any assignment. They want to succeed. The first step for the ghostwriter, then, is to assure the SME that they are embarking on a collaboration that will expand the SME’s reputation as an industry leader. That’s a pretty difficult offer to resist and it’s likely to increase buy-in on their part. At the same time, they want to feel as confident in the ghostwriter’s skills as they are in their own. It’s appropriate for ghostwriters to mention their own credentials and portfolio—not for the sake of showing off (that comes when the ghostwriter does an amazing job with the copy) but to prove that they have the chops to understand and explain complex concepts, and aren’t simply word merchants. Of course, going in no one expects the ghostwriter to have a firm grasp of the SME’s topic. But neglecting to do at least a few hours of homework before hand is a major mistake. Some basic understanding is required to at least kick off an intelligent conversation and prepare some thoughtful preliminary interview questions. (By the way, while the ghostwriter needs to talk the SME’s language, there should be no expectation that the SME understands writing lingo. Writers know â€Å"cutlines,† people know â€Å"captions.† Captions it is.) To wrap up the initial â€Å"getting to know you† phase, there should be agreement on what the assignment is. That may sound like an unnecessary step, but SMEs accustomed to preparing materials for conferences and professional journals may need help understanding, for example, how a marketing white paper is different from a technical white paper. Now’s the time to agree on interim and final deadlines, determine what the review and approval process will be like, talk about what success will look like, and find out as how the SME wants to be contacted—email, phone call, or text. That last point comes with the ironclad promise that the ghostwriter won’t bother—er, reach out to—the SME unless it’s absolutely necessary. Guided by Style Engineering personality-type jokes aside, no two SMEs are alike and the amount of writing support they want can vary widely—and it doesn’t always match the amount they need. Some SMEs will take a crack at a first draft and let the ghostwriter make only small edits, others will hand over their notes and give the ghostwriter free rein. The company’s marketing team typically acts as arbiter, helping to negotiate the right balance and getting everyone on the same page. Another area where dust-ups can occur is around writing style. Accustomed to preparing technical pieces, SMEs often have trouble letting go of formal language and seeing their words presented in marketing-speak. And this can go to extremes—after a ghostwriter deleted Mr. and Mrs. before the names of co-authors, the SME put them back then asked whether they should be there or not. It’s useful to know that the SME was not a native English speaker but he was writing for an American audience. (Which brings us to another point: the â€Å"brash American† isn’t a myth. Ghostwriters may have to tone down their personalities or amp up the politeness factor when working with a SME from another country.) In the end, patience, a thorough understanding of the company’s Style Guide, an intimate knowledge of a third-party resource like AP Style, and a good relationship with the marketing team can be the ghostwriter’s most important tools. Big Risk and Big Rewards Invariably, ghostwriters have to make some â€Å"high-risk† decisions about how content is presented—like when the SME’s copy is so dense or high-level only another SME would have an inkling about it. In cases like this, what works best is for the ghostwriter to make the appropriate edits then explains why. A note in the margin that says, â€Å"This is what I’ve done; I hope I haven’t introduced any inaccuracies,† goes a long way toward getting the SME to agree to changes while ensuring technical precision. Once the thought leadership piece is in print, it’s time for the SME and ghostwriter to look back, assessing what worked, what didn’t, and how things could be improved next time. Because if the ghostwriter has done the job right, there will be a next time, and it might be something the SME even looks forward to.

Morilla Estate Marketing Plan

Morilla Estate Marketing Plan Internal Analysis In 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart, and by 2005, the business had incorporated iconic brands with the Aim of becoming Australia’s most respected wine producing estate, although the company is not among the industry top ten wine producers in terms of revenue or tonnage the company boasts of superior wine production and maturation technologies led by Conor van der Reest who is Mooralla’s winemaker.Advertising We will write a custom report sample on Morilla Estate Marketing Plan specifically for you for only $16.05 $11/page Learn More Cornor Van Der Reest is an experienced wine maker who has gathered a lot of experience as far as wine making is concerned and has a lot of knowledge as far as conventional wine preparation techniques are concerned with a lot of talent and skill with current emerging bio-dynamic techniques which are commonly used in cool climatic regions such as Tasmania (Moorilla 2011). With Van Der Reest on the helm of premium wine development and manufacturing then Moorilla is most likely to produce elegant premium wine that has elegant taste and can compete equally in the Australian wine industry. The company has relatively adequate resources to pursue its goals and objectives. However, competition slows down the growth capabilities and the ability of the company in the Australian market like other well established companies (Baumol Alan 2007, 16). The Estate is headed by well capable leaders who are able to see that the vision of the company is achieved and this is why the company has been growing rapidly since 1995 and has expanded its business to other industries such as the restaurant and beer industry in order to tap into the market that exists in Australia (Moorilla 2011). Moorilla estate has sufficient human resources and uses conventional recruitment strategies to acquire highly talented individuals who will assist the organization in all the businesses that it pursues, especially when it comes to wine making the chief wine maker, Van Dar Reest makes sure that the company gets enough skilled man power who will assist the company to produce the best vintage wine through ensuring that the company adheres to the latest production technologies available in the market to mature and even package their wine. The current number of permanent employees who have experience in dealing with wine stands at over 20 while the company also has temporary staff of over 50 employees who occasionally tend to the vineyards and assist in the process of placing wine in casks for maturation (Moorilla 2011). The company’s culture has gone a long way in ensuring that a high degree of professionalism and quality standards are adhered to. External Analysis General environment With Australia being the fourth largest producer of wine producing slightly over 750 million litres of Wine the countries wine industry is characterised by and superior wine manuf acturing techniques that make the industry a competitive participant that makes over $ 5.5 billion annually from the sales of branded and premium wine (Winebiz 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the ABS, total Australian domestic sales including imported wines went up by over 4.7% during 2010 to 535 million litres. The domestic sales of wine within the borders of Australia went up by 4.66% and 470 million litres were sold and consumed by consumers within Australia (Winebiz 2011). The bad news is that the market share of domestic wines relatively reduced as compared to imported wines which increased their market share in Australia. In this period the total percentage of market share that went to domestic wines was 88% while imported wine 12% unlike previously where domestic wines enjoyed a market share of over 90%, this fact can be attributed to th e aggressive marketing nature of foreign wine companies (Winebiz 2011). The Sales of Australian-produced fortified wines did not register any growth but the sales of red together with white table wine and sparkling wines also went up, this fact has been attributed to the fact that these wines go better with meals and social occasions thus triggering high demand rates. The Australian wine industry also experienced significant growth in the vermouth, carbonated wines and flavoured wines including cocktails wines, un alcoholic wines, and low alcohol content wine. This class improved by 33.9% in 2010 and thus represents approximately 4% of the total wine sales in Australia (Winebiz 2011). The Australian wine market is therefore a good industry that has most of its wine subcategories still growing with the exception of fortified wine. Growing companies which like Moorilla estate can therefore be assured that there exists a good market within and outside Australia and those strategies mus t be developed to gain market share. Competition The level of competition within in the Australian industry is quite stiff with only a few companies taking up a massive part of the markets share this may be due to the fact that these companies come from a lineage of wine makers who have been in this business for decades and possible centuries. These companies that have operated in the industry for so long have build up names and trust among the indigenous Australian market and international community overshadowing upcoming companies thus making it hard for these companies to be able to penetrate the market (Trott, 2008, p.144; Porter, 1990, p.81).Advertising We will write a custom report sample on Morilla Estate Marketing Plan specifically for you for only $16.05 $11/page Learn More There are over 2,477 wine producing companies which commercially operate in Australia with the number of producers and participants increasing by 2.4% annually. The number of co mpanies existing in the Australian wine market usually doubles up every decade. Accolade Wines, Treasury Wine Estates and Casella Wines are accountable for approximately 75% of exported Australian wine by volume. Accolade wines has taken the spot that was previously occupied by treasury wine estates in exporting branded wines while Warburn Estate is one of the few companies that has managed to penetrate the export market and is thus coming up quickly and gaining market share despite accolade wines leading in volume of exports. Treasury wines still boast of being on top of the list of largest exporters in terms of value. Moorilla estate is not among the top ten companies in terms of value and volumes due to the fact that the company has been in the wine industry for a shorter period and hasn’t created brands that can be equalled to those of companies such as Accolade and Treasury wine estates (Winebiz 2011). According to wine biz 2010 the largest producers for domestic and exp ort market wine in Australia are Accolade Wines, Treasury Wine Estates, Casella Wines, Pernod Ricard Pacific, Australian Vintage, De Bortoli Wines, and McWilliam’s Wines Group, Andrew Peace Wines, Warburn Estate, Kingston Estate Wines, Nugan Estate, The Yalumba Wine Company, Peter Lehmann Wines, Littore Family Wines, Angove Family Winemakers, Brown Brothers, The Tahbilk Group, Wingara Wine Group, Grant Burge Wines, and Tyrrell’s Vineyards. One characteristic of these companies is the fact that these companies are very aggressive in terms of marketing and that they produce high quality elegant tasting wine thus giving them some degree of competitive advantage over other companies. The Customer Environment The proposed chateau targets high-end customers who are rich, college-educated babyboomers. These ideal consumers have wine as part of their everyday lives and enjoy going out, and often entertain friends or business partners. Customers naturally become wine educated t hrough classes, literature, and just by taking wine. The company’s second customer target is made up of business individuals and entities; far most wholesalers and distributors. Wholesalers act as middlemen for distributing wine to leading restaurants and wine shops situated all over Australia. The second business category the winey is targeting is in state restaurants executives and sommeliers. The third business category is in-state specialty wine shops, which focus on carrying first-class wine.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Demographic trends Australian wine industry specialists explain that the tremendous growth in the high-end wine market is due to the aging babyboomers. Babyboomers are heading towards their prime drinking age and this class of customers is predicted to raise high-end wine consumption for a period of time. Each day in Australia, close to 50,000 individuals celebrate their fiftieth birthday and 50 to 59 year olds take 16.5 bottles of wine each year as compared to 6.8 bottles each year for the 21 to 29 year olds. Majority of these babyboomers are wealthy and can comfortably spend luxuries, such as high-wine wines. The important players in the purchase process for the firms products are; Purchasers/distributors (actual act of purchase), users (actual product user), influencers (influence the decision and make recommendations). The purchase or distribution channel has a significant influence on the price the company will receive for its products. Wholesalers and distributors discounts ar e clearly stated, and these discounts greatly reduce the winery’s profit margins. Tasting room and in state direct mail sales are the only ways through which the producer sells directly to wine users and charges retail price. Direct sales to eateries and wine shop owners are made at wholesale prices that are two thirds of the retail prices. The winery mainly targets high-end consumers and this might fail to go along way with low-end consumers. The target consumers are wealthy sophisticated individuals and the winery needs to build a brand name within the target consumers, it has to sell its products at a premium to enable the high-end identify themselves with the product. The winery’s products are of top notch quality and that is why they are charged at a premium and the company cannot compromise the quality of its products or brand name at the expense of attracting non-customers.  The competing products are a big challenge to the winey to penetrate. However majority are able to keep the market share considering that they have been in the industry some even for a century. Also some offer low-end products and since that is not our market niche, the hold the winery’s non-customers.  Majority of wine consumers in Australia prefer fortified wines red wine, white table wine, sparkling wines, flavoured wine and low alcohol wine and non alcoholic wines. Due to the social nature of Australians than the country’s premium branded wine market is constantly on the growth rate and consumers spend close between $ 20 and $60 per bottle depending on occasions on wine (Winebiz 2011). The Australia adult population also consumes a lot of red and white wine after meals thus prompting wine makers to market wine on this platform. The premium wine market is thus becoming a very important business for wine producers and these companies are dedicating a lot of effort and manufacturing the best branded and tasting wines and introducing them to the marke t (Johnson, Scholes Whittington 2008, 43). The levels of disposable income amongst Australians is high thus meaning that Australia is the type of market which consumers can indulge in the purchase of luxury goods thus getting a share of it is a quite an attractive business segment for all the wine makers in Australia. Although premium wine is meant for a targeted group of consumers more and more consumers within the Australian market are indulging in drinking premium wine due to the fact that they are attracted to the high quality of wine that premium bands are known to offer to the market such wines come in brands such as Pinot, Syrah, Chardonnay, Brut and Rose which are among the highest consumed brands of wine amongst the customers in Australia. Core Business Drinking wine is part of the culture of people of Australia thus making the wine business quite an attractive market, especially owing to the fact that the country in 2009-2010, calendar purchased and consumed well over 500 million litres of wine. The premium wine market is expanding within Australia and internationally and it presents a lot of business opportunities in both the domestic and export market. Moorilla estate thus intends to operate successfully within this portion of the industry and cash on the opportunity by manufacturing, branding and selling elegant premium wine brands. The company possesses the muse and praxis series of wine which has been developed using the latest conventional bio-dynamic strategies making their wine highly superior in terms of taste and quality. It is thus the aim of Moorilla estate to cater to the needs of consumers who desire to have high quality premium wine in Australia. Swot analysis Internal Environment The internal analysis of a company basically focuses on the strength and weaknesses of the organization itself, and how they impact the total business scenario of the concern and company strategies (Wheelen and Hunger 2002). In this aspect one thing is very important, what can be determined as strength can change into the weakness in another aspect. There are factors like finance, marketing, and the service providing capabilities, the macroeconomic factors, the technological changes and most importantly the different legal matters that come with the maintenance of the properties (Campbell, D., et al, 2002.p.64) Strengths A key strength of the Moorilla is expected to come from the highly experienced Chief wine maker Van Dar Reest and his team of wine makers who have the necessary skill and knowledge together with bio-dynamic technologies to make superior wine. The wine maker is expected to import their wide variety of knowledge that he has gathered over the years and apply it into wine business to make Moorilla estate become successful. The current organizational culture of Moorilla estate is very suitable for their business mission, vision and strategic goals, the company’s top management has build his business on the platform o f delivering highly differentiated products and premium wine thus this platform will assist the company to create a favourable brand image. The fact that the company has its own vineyards and enough human resources to nature a wide variety of vintage and youthful grapes and other fruits which are used to make their wine is also strength of the company (Moorilla 2011). The fact that the company has a wide variety of selection under their muse series and praxis series together with vintage collection ultimately serves as strength to the company. Weaknesses Constraint financial resource may limit the level of growth that Moorilla may intend to achieve during its operations, since other competitors such as Accolade and Treasury and Casella wine estates are able to operate with amore aggressive business model giving these companies a competitive age (Winebiz 2011). The current marketing strategy of the company and wine manufacturing facilities are not large enough to increase the revenue and volume of wine sales thus reducing the activities of Moorilla estate to the Tasmanian region. The company also does not have a superior distribution strategy thus having a limited distribution capability as compared to the top 20 wine producing and selling companies which operate in Australia. External environment Strategic planning be it short or long term is done in the light of company’s strength, weaknesses, opportunities and threats (Sinkovics Ghauri, 2009, p.177). A company’s strengths and weaknesses takes a critical look into internal factors such as company resources, culture and structure while on the other hand opportunities and threats take a look at a company’s external environment. Opportunities The Australia wine industry is worth over $5 billion thus making the industry quite attractive if a company uses the right approach then it will most likely step upon its activities. Due to the company’s limited resource situation the company ca n enter into contractual agreements with other well established companies locally within Australia or even internationally this way the company can be able to increase the volume of sales. The current marketing weaknesses of the company can offer a platform of improving their business only if the company invites independent marketing firms to audit their current systems and suggest a complete overhaul of their marketing strategy (Lancaster Withey 2006 p.43-32). Threats The increasing level of competition within the Australian wine industry can threaten the strategic path of Moorilla estates, it is thus up to the companies not to let competition within the industry get out of hand, and this can be achieved by competing cautiously. Foreign brands also pose a threat to the business of Moorilla and thus effective marketing strategies should be used to counter the moves made by these foreign brands ( Hedley, 2002,p.16-19). Objectives and goals The first and main goal of Moorilla Estate is by 2014 to be enlisted among the top twenty wineries companies in the Australian market by increasing its wine production volumes and sales values. This can be attainable by adopting a more proactive business model that will allow the company to be more vigorous. The current business model limits the company’s business to Tasmania but the company needs to form partnerships with other companies in order to increase the sales of the company over a period of 3 years. The company with therefore need to invest more in marketing communication in order to create a suitable brand image that will make the company’s wide product range more known to the public. Considering the tremendous reception of the winery’s products in the Australian market, with more aggressive and proactive marketing strategies the company can go far.  The second goal is to grow its brand recognition among its potential consumers and make Moorilla Estate an household name. The brand value asso ciated with the muse series and the praxis series brands is quite low as compared to that of leading competitors within the industry. The management of Moorilla Estate aims to ensure that the brand is among the top 20 brands within the Australian wine market. The management believes that if this is attained then the level of brand association between the company and its brands will automatically increase the demand levels of all their brands within the Australian domestic and the export market. This can thus be achieved by massive promotion campaigns and partnerships such as sponsorship of events that will create massive awareness that is good for the strategic goals of Moorilla.  Many successful organizations often have cost management strategies that are very suitable for their organizations making it quite easy for the company to reduce costs and maximize income. Moorilla estate third goal aims at keeping its costs low by eliminating any unnecessary costs, this way the company can make more money and these funds may be used to invest in research and development of wine and expanding their business model. This can be attained by operating using budgets and focused planning techniques that will alow the company to optimize their resources and working with a trimmed staff that will assist the company fro spending a lot on unnecessary labour costs. Cost utilisation can be measured by the profit margin and the returns on capital of the company. Proposed Marketing Mix Pricing A penetration and Skimming policy could be implemented by the management of Moorilla estate to price their premium wine products in order to gain ground fast in the market while at the same time maximize revenue streams at the higher end of their premium products ( Bennet,2006,p.80-87). Some of the high end premium products that sell for over $40 per bottle include Muse series’ Brut, Rose, Chardonnay, Pinot Noir, Syrah, while those premium products on the lower end which can be pric ed using price penetration strategy include Gewà ¼rztraminer, Pinot Gris, Rieslin and Praxis series’ Riesling, Sauvignon blank, Chardonnay, Vintage Riesling Brut. This pricing strategy is intended to undercut the price offered by competitors for similar products, but ensuring that quality of wine is not compromised. This pricing approach will allow Moorilla to have a competitive advantage by selling premium products and competing using both a differentiation and cost focus at the same time by selling high quality brands which have respect and a good name it the market. Thus when consumers have more money to spend on a single purchase of wine they can purchase the higher end of premium wine offerings but once they are tight on cash the consumers can hence forth purchase those products that are on the lower end of the premium offering of the Muse and Praxis series. Figure 1 Michael Porters generic competitive strategies used by companies to gain competitive advantage. Product Moorilla marketing department has ensured that superiorly designed bottles are used to package their wine products. Considering that packaging plays a very big role towards ensuring that that consumers attention is captured then the wide variety of brands under Moorilla are well designed to ensure that their products have the right appeal as compared to offerings of competitors ( Brassington, Pettitt, 2006,p.65) The packaging used it Moorilla estate variety of wins are not a danger to consumers and to the products inside the bottles the products can be even bought and stored for years in order to become vintage wine. The company currently bottles their wine in 750ml and 1litre bottles. Promotion Promotions a very important part of commercial success and therefore Moorilla estate must invest enough resources to ensure that Promotions run properly and all brands under Moorilla get the right amount of exposure. A good promotional mix should always target the consumers and resellers ( Holm, 2006, p 69). Consumer promotional activities encourage consumers to buy more of the product.It is thus necessary that most of marketing communication effort be directed to the right audience through the mass media and the marketing portals, with more information being displayed and exposure being repeated then the brands belonging to Moorilla estate well be better known and then chances of their sales going up will be increased ( Heding, Charlotte Mogens, 2009,p.67-71). With social marketing becoming more and more famous the internet through blog sites, Facebook and Twitter is also a reliable source for customer information that is more likely to spread credible information about the brands belonging to the company and thus increase consumer traffic in local stores and on the online purchase centres (Balmer Greyser, 2006, p. 736; Brown, 2006, p.23). Seasonal discounts and offers are also a very important part of promotion, hotels are a very important part of the supply chain of premium wine and thus Moorilla estate should work in partnership with the biggest hotels and approach customers with discount rates this way those consumers who will purchase their brands are more likely to notify their friends by word of mouth if they are impressed by the elegant taste of the muse and praxis series. Place/distribution The volume of sales is often influenced distribution networks that companies have developed over the years, if a company does not use the right channels to distribute their product then a company is most likely not to optimize their sales (Goodstein, et al. 1993,p.153) The fastest moving places for wine are hotels, supermarkets and liquor stores it is thus the duty of the marketing department get in partnership with the most respected retailers and wholesalers such as supermarkets, hotels and liquor stores in order to ensure that products belonging to Moorilla estate are repeatedly exposed in areas that are open to the to higher numbers of consume r traffic. Besides using stores, Moorilla also uses direct marketing techniques that allow consumers to order their products directly for m their website and have their orders delivered to the door step this way the company can make sales without the help of other middle men and other institutions ( Kotler Keller, 2006, p.279-282). It is thus the intention of Moorilla estate management to ensure that the company is able to use all the available channels of distribution because this way the company will be able to maximize the total volume of products and brands belonging to their estate in the market. Process The production process that go min developing wine is very particular and goes a long way into defining the taste and flavour of wine. Many consumers of wine are very particular and are more likely to be annoyed or highly dissatisfied if their favourite brand of wine taste different just because the due process of manufacturing their wine was not followed (Charles, W. et al. 2 00, p 211-213). It is thus very important for wine manufacturers put in place the right mechanisms to ensure quality standards are followed and that consistency manufacturing is assured (Balmer Greyser, 2006, p. 734-738). This is thus why Moorilla estate ensured that it acquired on of the best wine makers Van Der Reest to lead their wine production process. Experienced wine makers such as Van Der Reest use analytical chemistry techniques such as titration and measurement of PH levels to group wine while still in casks. Labelling of casks and grouping them according to time to maturity and fermentation together with ingredients and clear documentation and techniques are very important part of ensuring that the final products elegant and of precise taste. Failure to ensure that the right process are followed before the product hits the market then the final product is more likely to fail in the market because consumers will be displeased by it due to the fact that the taste/flavour m ay not meet their expectations. Implementation The entire marketing program is to be monitored every year and the full results are expected to seen after three years, during this period of implementation the Moorilla estate should put in place an implementation committee that will be used to monitor closely the implementation process with the aim of putting the entire process on track.  The implementation process usually requires a company to provide enough resources in order to ensure that strategy implementation is successful. The top management understands that implementation of strategy is often met with resistance and thus the first step of the implementation stage is to encourage organizational personnel to embrace change by sensitizing them on the need of the change and giving them positive attributes that are to arise put of the change this is because human resource are the most important resource of the organization and thus when they are ready to embrace the change, then the chance of success are more ( Felkins, et al. 1993,p.55). The goal in this case is objective of the marketing department and management in Moorilla estate is to make the company a common name within the wine industry of Australia by building the brand value of Moorilla estate wine brands.  If the company is to achieve its first goal, which is to be among the top 20 wine producers in Australia, then it needs to dedicate significant resources that will see the success of the strategy. The company will need to develop a competitive intelligence unit that will be given the sole responsibility of conducting continuous research and forwarding relevant information to the implementation committee of the company. The establishment of this committee will therefore require financial and human resources together with procedures detailing how they are to work (Brigham Houston 2009, 91-93). Additionally, marketing communication activities often demand that a company develops a public relat ions office and thus it is important the company hires or creates and internal public relation office that will be in charge of publicizing the company through the various media especially the social media and cheaper avenues of gaining publicity. While the responsibility of creating publicity will be assigned between the competitive intelligence department, the marketing department and the newly formed PR department, It is up to the management to keep a close eye on the activities and ensure that incremental processes that are consistent to the goals are carried out in due time. Those responsible of achieving the various goals are supposed to use findings of their research that they may have gathered from published sources and credible competitors due develop tactics that they will use to ensure that the company increases its brand value steadily. Although the long term goal is building brand value and make Moorilla estate brands popular, it is only logical for those implementing t he strategy that they need to use incremental steps in order to achieve the long term goal and this can be achieved by increasing the amount of media coverage and hits that the company has on their websites (Kotler 2003, 278). The company can also sponsor large events or local sport teams, and trade exhibitions and billboards to create curiosity among the community and especially Australia and this way the company can start gaining exposure and building their brand value slowly one stem at a time. The important thing is that managers use controls that will assist the company operate with a high level of consistence increasing repeated exposures. At the same time, the company should develop good channels of communication that will assist the managers communicate the progress of the implementation to the employees and to ensure that every member who is part of the team and workforce plays his part towards achieving the goal. If communication is poor then a company may often delink its elf from its corporate strategic goals therefore injuring the performance of the company both financially and non-financially goals (Wheelen Hunger 2002, 221). Moorilla estates should ensure that the company develops a direct means of communication where the company that will link those responsible of decision making with the employees who interact day-in-day-out with the customers and other industry participants. The progress of strategic goals can thus be measured by using a balanced score card approach. By comparing targeted goals and actual performance at specific periods i.e. (Q1.Q2.Q3.Q4) the implementation committee can evaluate strategy with the aim of initiating change. Evaluation and control Morilla Estate will adopt a balanced scorecard approach to evaluate, monitor and justify any corrections in strategy within organizations (Wheelen Hunger 2002, 303). The main advantage of a balanced scorecard approach is that it uses both a financial and non financial approach to mea sure strategic success of an organization, by comparing input of various processes and outputs. Since Moorilla estates aims to gain brand recognition and increase its brand value hoping to trigger associative purchases to its brands, it is thus the duty of the implementation committee to measure the actual results of their strategic efforts quarterly per year and if the actual outcomes surpass the targeted outcome then there will be no need to carry out any strategic changes but if the actual outcome falls below the actual planned performance then there will be needed to change or alter the strategy (Frey 2008, 32). BSC is a highly effective strategic performance management tool that enables managers take a critical look on how appropriate the marketing strategies that will be put in place by Moorilla estate management is to achieving their goals. The BSC approach allows managers to review strategy by taking an in-depth look at how the organization performed especially when it comes to financial parameters, customer parameters; Internal business processes parameters and learning and growth parameters of the organization. If the brand value of this brand goes up then there will be financial consequences, customer consequences and other consequences and this can be used as the key indicators that can be used to evaluate if the strategy that was put in place was effective and good enough to help the company realize its goals. This is the approach that will be used by management within Moorilla estate to control and evaluate how the organization performed strategically. Assuming that all goes well then the company will be pushed into a better financial position and thus the company will realize a growth in sales and revenues because of increased customer traffic but if the opposite happens then this will mean the there is something wrong with the strategy that aims to increase brand value of wine products belonging Muse and Praxis series to Moorilla estate. The sa me applies to the customer aspect of the BSC if Moorilla is able to meet its brand value objectives customers are more likely to be satisfied and there will be less customer complaints, the results of such a phase will include high customer rates and low customer defection rates and hence if the latter happens the company is most likely to blame the current strategic regime for the failure in achieving targets (Steiner 1997, 77). The outcome of the BSC process is used by management in Moorilla estate to justify the need of carrying out any strategic changes in the company within the marketing strategy (Koontz Weihrich 2009, 132). A table representing some of the BSC parameters that are used by Moorilla estate to evaluate and control strategy Financial This parameter allows the managers to analyse financial benefits which can be attributed to the strategy some of this include, revenues, sales, net profits, costs but if the expected results were not realized and the strategy is to blame then a strategy change can be initiated (Ring Perry, 1985,66). Customer Customers are a key part of business and their happiness must be appreciated and be kept happy. Some of these parameters include customer satisfaction levels, customer loyalty. And if the customer is highly unsatisfied then the strategy of handling customers may need to change (McDonald, 2003,p.133) Internal Business Processes Business processes are responsible for ensuring that transactions for an organization to be highly efficient and carry out its core business with a high degree of accuracy to satisfy consumers its business process must be streamlined ( Kitchen, 2005,p.36-39) Some business process parameters may include number of defects. Learning Growth Organizations should be exposed to continuous learning so that they can advance and become better (Kourdi, 2009, p.33) The ability of strategy to enable an organization practice innovation and realize value is very important and therefore if a n organization doesn’t grow then strategy may need to be changed. References Balmer, J.T.M., Greyser, A.S., 2006. Corporate Marketing; Integrating Corporate Identity, Corporate Branding, Corporate Communications, Corporate Image And Corporate Reputation. European journal of marketing, vol 40 issue: 7/8 pp. 730-741. Baumol, W.J. Alan, S.B., 2007. Economics: Principles and Policy. New York, NY: Cengage Learning. Bennet P., 2006. Marketing Management and Strategy, 4th edn. New York, NY: Prentice Hall. Brassington, F. Pettitt, S., 2006. Principles of Marketing, 4th edn. New York, NY: Prentice Hall. Brigham, E.F. Houston J.F., 2009. Fundamentals of Financial Management. New York, NY: Cengage Learning. Brown, B.C., 2006. How to use thee Internet to advertise, promote and market your business or website- with little or no money. New York, NY: Atlantic Publishing Company. Campbell, D., et al, 2002. Business Strategy an Introduction, 2 edn, Banbury Rd, Butterworth-Heinemann. Ch arles, W. et al. 2002.Essentials of Marketing, Natorp Boulevard, South Western Cengage Learning. Felkins, et al. 1993. Change Management: A Model for Effective Organizational Performance, Quality Resources. New York, NY: White Plains. Frey, R.S., 2008. Successful strategies for Small Businesses: using product knowledge, 5 edn, Norwood, Artech House Inc. Goodstein, et al. 1993. Applied strategic planning: a comprehensive guide. New York, NY: McGraw-Hill Professional. Heding, T., Charlotte K.F. Mogens B., 2009. Brand management: research, theory and practice. New York, NY: Taylor Francis. Hedley, B., 2002. A fundamental approach to strategy development. Long Range Planning Vol. 9, no. 6 pp. 2-11. Holm, O., 2006. Intergraded marketing communication: from tactics to strategy corporate communication objectives. An international journal, vol11, iss 1 pp. 22-33, emerald publishing group. Johnson, G., Scholes, K. Whittington, R., 2008. Exploring corporate strategy: texts and cases, 8th e dn. Boston, MA: Pearson Education Limited. Kitchen, P.J., 2005. A reader in marketing communication. London: Routledge. Koontz, H. Weihrich, H., 2009. Essence of Management an International Perspective. New Delhi: Tata McGraw Hill. Kotler, P., Keller, K., 2006. Marketing Management, 13th edn. New York, NY: Prentice Hall. Kotler, P., 2003. Marketing Insights from A to Z: 80 concepts every manager needs to know, New Jersey: John Wiley Sons Inc. Kourdi, J., 2009.Business Strategy: A Guide to Effective Decision Making, 2 edn, New York: Economist books. Lancaster, G. Withey, F., 2006. Marketing Fundamentals: CIM Course book, London: Butterworth-Heimann. McDonald, M., 2003. Marketing plans: how to prepare them, how to use them, 5th edn. Oxford: Butterworth-Heinemann. Moorilla. Web. Porter, M.E., 1990. Competitive advantage, illustrated edn, Northampton, MA: Free Press. Ring, P. Perry, J., 1985. Strategic management in public and private organizations: implications and distinctive con texts and constraints. Academy of Management Review Vol 10, pp. 276-286. Sinkovics, R. Ghauri N.P., 2009. New Challenges to International Marketing. London: Emerald Group Publishing. Steiner, G., 1997. Strategic planning: what every manager must know. New York, NY: Simon and Schuster. Trott. P., 2008. Innovation Management and New Product Development, 4th edn. London: Pearson. Wheelen, T.L., Hunger J.D., 2002. Strategic Management and Business Policy. New Jersey: Prentice Hall. Winebiz. Web.

Junk Food in School

Junk Food in School The article is about the school policy on junk food. In April 2014, the Department of Agriculture banned junk food sales at schools in the United States. In particular, the ban limits school cafeteria and  vending machine  from offering or selling students of foods that are high in fats, sugar, and calories or â€Å"junk food†. Junk food according to USDA is responsible for making millions of schoolchildren obese, a condition that is associated with a number of health  problems. Good examples of junk foods are soda, cheesecakes,  hotdogs, candies, potato chips, and any food that has little or no nutritional value. Study of obesity suggests that overweight and obese people are at risk of diabetes, coronary heart disease, a certain type of cancer, and tend to have a shorter life. Children with weight equal or greater than the 95th percentile are obese and likely to acquire a long-term chronic disease and psychosocial development problems. Poor food choices and consumption of junk food, a widely available, inexpensive, and effectively promoted on television and other media often cause obesity. Obesity, according to study is a disease linked to children’s poor nutrition and significant time spent on watching television. Junk food, on the other hand, is linked to weight gain and insulin resistance and therefore increased the risk of obesity and Type 2 diabetes. School Policy on Junk Food Evidently, there was no national policy regarding junk food in the United States before 2014 and therefore no reason for schools to create an internal policy on this matter. In fact, according to 2006 survey, only 25% of schools had a school  policy regarding junk food while a quarter of schools are developing #JunkFoodKids by allowing promotion and consumption of chocolate candy, cookies, pastries, baked goods, and soft drinks in schools. Some schools earned from vending machines that are so popular for their junk food content while others sell junk foods to the community so they can raise money. Schools with the junk food policy are commonly against vending machines and selling foods with little or no nutritional value. They raised funds from selling vegetables and fruits. The national policy restricting the sale of junk food at schools is a challenge to the majority of schools to create policies that could make a difference such as a junk-free school environment. Their role as educators should include teaching students on appropriate health choices, provide knowledge and encourage students on the benefits of nutritious food and exercise. You may be interested in: Remembering Our First Stage of Education Womens Right to Education Teachers and school staff are role models and therefore must be at the forefront of the junk food free school campus initiative. Operators of school cafeterias and vending machines should start thinking about students’ well-being rather than sales and profit. Teachers should be familiar with how junk food is marketed to kids, recognize junk food from tables, and the difference between subtle and not so subtle junk food. Similarly, school officials may consider a wellness policy that includes more innovative fundraising strategies, fairs, field trips, and athletic competitions. More importantly, they should not fall for advertising money and firmly reject the promotion of junk foods in their respective schools.

Pace and timming in Modern foreign language Essay

Pace and timming in Modern foreign language - Essay Example This necessitates promoting modern foreign language education in the country to enable the English children interact and do business effectively with other people who do not understand the English language spoken by the English natives. In addition, teaching modern foreign language will ensure that Britain has enough graduates in modern foreign language that will help in translation and interpretation of foreign language. Despite the increasing need of additional graduates in modern foreign language, the entry of British students into A-level and degree programs in modern foreign language have plummeted. In fact, this situation is a concern to everyone in the country, including ministers, exam officials, and university representatives (Ratcliffe 3). The reason behind the decline in students taking modern foreign language in Britain is not well known. However, the truth remains that imparting British students with modern foreign language skills is crucial thus should be a priority. Ev en though the country is encouraging students to learn modern foreign languages, such as Spanish, French, and Italia among other modern foreign languages, most teachers still face enormous challenges teaching modern foreign languages. ... This discourse will discuss the important and effectiveness of timing and pacing in teaching modern foreign language in British secondary schools. Pacing and timing may appear simple in words. However, it poses a great challenge to most teachers of modern foreign language. Teachers of modern foreign languages throughout British secondary schools have reported this. In spite of the challenges that teachers face in teaching foreign languages, pacing and timing are very important in imparting knowledge to students. One of the most important aspects of timing and pacing in teaching modern foreign language is that it creates a sense of urgency. Dixie argues that the true art of timing and pacing lie on a sense of urgency created (par. 4). It also ensures that students taking modern foreign language are kept abreast of what is required of them. As such, teachers of modern foreign languages are advised to think diligent pace and appropriate timing and refrain from creating hectic pacing. Th inking diligent pace is important it feels right for most students learning modern foreign languages. For instance, using a timer on the desk may be of help to teachers of MFL since it helps the teacher determine the length of time it should take in teaching a certain lesson. For instance, in case a teacher asks a group a question in classroom, he or she must not expect to receive the answer to the question immediately. This is because members of the group will have to consult among themselves before coming up with a single answer. Therefore, when a teacher asks a challenging question in a MFL classroom, it is important to give some time, probably around five minutes for the students to respond. Teaching at the right

Management Finance Essay Example | Topics and Well Written Essays - 2500 words - 1

Management Finance - Essay Example Company should consider a system that will give accurate results and should be certain depending on the data inputted into the system. The system also should be simple to understand and be friendlier to the end users. In addition, the system should also be flexible for it to respond easily to the changes in the organization and for simple decision-making by the junior staff. Activity based costing method is more flexible hence it produces reports which can be used by the management in decision making, this is because it has got a certain methodology of costing products and services. Compared to the traditional method, activity based costing system cannot distort costs of the products that might occur if the products cost would have been done arbitrarily. There are four steps the company should follow to implement Activity based costing system. The first step is identification of activities in within the organization. The company will be required to analyse all the activities under every department. Under this step, the company should consider the processes, which are operational in the departments, this is because in some cost centres there are activities, which were operating; but they have ceased operating. Berry limited has three activities: machine setup, ordering and machine running. Berry limited cost pool comprises of material ordering cost, machine running cost and general facility cost of $280000, $316000, $42000 and $361400 respectively. Second step is the allocation of resource costs to the company activities. The cost is traced to find why it occurs; the cost can be director in direct cost. Direct cost is directly related to the output, the direct cost of product X, y and Z are $980,000, $1024000 and $1012000. Indirect cost is the cost that cannot be associated with a particular output; the cost is for the general company. Berry limited incurs a total of $1,377,400

Ethnic Groups and Discrimination Essay Example for Free

Ethnic Groups and Discrimination Essay I belong to the White ethnic group which was responsible for the colonization of North America. While I am part of the White ethnic group, my family immigrated to the United States from Germany quite some time after the major colonization of North America. When most people think about the colonization of North America they think of White people on the Mayflower landing on Plymouth Rock. While the pilgrims did colonize what is now referred to as New England, the Spanish were actually the first to colonize North America. No matter who first colonized North America, this colonization caused an influx of immigrants that asserted their dominance over the native people. This colonization was also the root cause of slavery being introduced to this New World. Pilgrims are most notably identified as coming to North America to escape religious persecution. The ironic part of the colonization is that the pilgrims forced their religion on those native to North America. It is important to note that this may be one of the first indications of future ethnic and racial problems that would caused by the colonization of North America. I dont think people normally think about racism happening to Caucasians. Unfortunately it is very common for racism to happen to all ethnic groups in the U. S. Caucasian racism and prejudice against other ethnic and racial groups always seem to get the most publicity. It would be better to broaden our view of prejudice and racism so that we could get the whole story. I think that the Caucasian group had brought most of this negative attention on itself. Historically the U. S. has been dominated by Caucasians, which means this group doesnt have as much to worry about restrictions due to ethnicity or racial group. If we break down the Caucasian group even further we can see that this is even truer for the males, which I am, of this group. Male Caucasians have long been the dominant force in U. S. society. The majority of restrictions placed on females and ethnic groups have been enforced by Male Caucasians. The most notable Caucasian discrimination has been against African Americans. African Americans were largely used for slave labor during the beginning of the U. S. Going from slave to equal isnt easy, in both occurrence and acceptance from the former dominant or controlling group. This dominant position can be seen as a major reason why the view of discrimination is still focused on Caucasians. Since the Caucasian males of the past have put restrictions on most other ethnic groups, this wrong was attempted to be undone by Affirmative Action laws (Fullinwider, Robert). While most people see Affirmative Action as being helpful, it has also caused discrimination against Caucasian males. Some government agencies require a quota on hiring certain ethnic groups (this included female Caucasians). This can cause a job candidate that has hirer qualifications to be passed over just to fulfill a quota. I have seen this happen to my father while he was applying for a firefighter/EMT position. You can easily see the Caucasian male dominance by noticing the dual labor market effect. I see it more as a multiple labor market since I would also include female Caucasians as another labor market. Immigrants from Mexico often enter into a portion of this multiple labor market, most notably the farming community. Whether it is farming, manual labor, or the lower-end service sector it seems that it seems more acceptable to Caucasians for other ethnic groups to occupy these types of jobs. When the other ethnic groups occupy positions normally held by Caucasian males, we often see a limitation in their ability to progress in that profession (glass ceiling). If you look at the breakdown of people who run companies you will see this is dominated by Caucasians males, followed by males of the other ethnic groups, then females of all ethnic groups. Discrimination isnt only apparent in the job market, but in how companies invest in certain areas. It is seen in our response to what is happening in other areas of cities or areas of the country. We have slums and ghettos that dont get investment monies to fix them up due to the lower class segregation. We have other areas occupied by a high number of non-Caucasians that dont get investments just because of their ethnicity. New Orleans is a perfect example of all of these inequalities. It was a city segregated by race, ethnicity, and social class standing. The devastation caused by hurricane Katrina happened to people who couldnt afford to get out on their own, and was compounded by the predominantly Caucasian governments lack of response (arguably due to the racial differences between U. S. leaders and with the people effected by the disaster). I dont feel that I fit in with the standard culture for my Caucasian ethnic group or the U. S. mainstream culture. I dont participate in any religions, as I believe in myself and science that can be proved. I dont feel that I am or need to be better than any other ethnic group. I couldnt care less about what style is popular or what haircuts are in. I just try to be myself and try to ignore things that try to sway my opinions. Instead of taking someones word for something I would rather research and come to my own decision (almost to a fault). I think it is better to be different than a lemming following the crowd running off the cliff. References Fullinwider, Robert (2005). Affirmative Action. Retrieved February 1, 2006 from http://plato. stanford. edu/entries/affirmative-action/.

Franz Kafkas Judgement :: Kafka Judgement Essays

Franz Kafka's Judgement    This short story of Franz Kafka is really a challenging one to interpret but apparently there are some contextual clues that enables us to draw some logical conclusions out of the story. Firstly, we should handle this story in terms of human relationships; there are 3 kind of relationships represented in the story. The first is the relationship between George (the main character of the story) and his friend in Russia; the second is George's relationship with his fiancà ©e and the third is his relationship with his father. Each exposition of these relationships contradicts with the persons involved in. That is, while George is devoted to writing to a friend whom he hasn't seen for 3 years, he doesn't write about important events. George tracks himself as a lonely character throughout the story so he may be trying to share his loneliness with a friend, but he has his fiancà ©e near him as well. However, we aren't informed enough about how close their relationship is in th at they are engaged only for a month. Then, we witness an extraordinary relationship of a father and a son. George and his father are like strangers to one another partly because his father is like a brutal shadow on him limiting his life. Only after her mom is dead that his father becomes less aggressive and gives him chance at their family business to put forward new plans and expand the business.    Then we should handle the problem of the judgement. What kind of a judgemant is this? The judgement of the father to sentence his son to death or George's own judgement to free himself from the burden of such a restricted life with a dreadful and unloving father left behind after his mom's death though his life standards are high. Here, we should take a look at the characters in depth to better interpret the story. There is round characterization of George who is represented as the main figure in the story. He is a young merchant running a family business with his widowed father. He and his father must be living in a wealthy neighborhood as it says in the story that they live in a graceful house along the bank of a river with maids in it.

Native American Literature Essay

This piece of literature, â€Å"Superman and Me† by Sherman Alexie, reflects what it means to be an Indian in today’s culture written in first person. Alexie utilizes memories from his childhood to develop his thesis: reading and writing saved his life and allowed him to overcome poverty and be successful. They were an Indian family and his father owned an enormous amount of books. He learned to read at an early age with a Superman comic book. He writes about the stereotypes of Indians expected to be stupid and fail in the non-Indian world. He, on the other hand, declined this pity and refused to fail; he was a smart Indian that read as much as he could. He grew up to be a writer and visited the schools unfailingly to save the lives of Indian children. The purpose of this article is to improve the lives of Indian children. LaFarge, Oliver. â€Å"Myths that Hide the American Indian. † Historical view point. New York: John A. Garraty, 1991. 3-5. Print. In this essay, Oliver La Farge writes about the true civilization of the American Indian in â€Å"Myths that hide the American Indian. † Europeans made inferences without understanding them. La Farge describes the impact of the white men’s negative perception of Indians as ruthless, faithless, savages, drunken, and lazy good-for-nothings. The most important influence the Indians had on western civilization was their political economy where they had one ruler. Later, England formed a constitutional monarchy. All in all, this article’s purpose was to illistrate the Europeans’ views of Indians as savages was wrong; they were merely advancing to civilization. â€Å"The World on Turtle’s Back. † McDougal Littell Literature: American Literature. Evanston, IL: McDougal Littell, 2008. 34-40. Print. â€Å"The World on a Turtles Back† describes the world before land, creatures, or people. The Sky-World consisted of multiple gods, a great ocean, birds of the sea, fish, creatures of the deep, and most importantly the Great Tree that grew right in the middle. The author states that a couple was expecting a baby in the Sky-World the man went to fetch some bark from the roots of the Great Tree. He accidently dug a hole through the Sky-World and his pregnant wife fell through capturing a piece of the bark’s root. The woman planted the roots, and as she walked around the earth it grew into nurturing food. Later, the lady gave birth to a baby girl, and when the girl got older she had twins. the right handed-twin appeared to be god-like, while the left-landed twin comply with the devil. Both twins possessed their own powers; however one twin would use it to perform kind acts, and the other used it to pursue evil. They fought till the end, but both had to exist to maintain balance in the world. The purpose of this story is to show there has to be evil in the world to balance with the good. Momaday, N. Scott. â€Å"The Way to Rainy Mountain. † McDougal Littell Literature: American Literature. Evanston, IL: McDougal Littell, 2008. 52-58. Print. N. Scott Momaday’s â€Å"The Way to Rainy Mountain† utilizes imagery to enhance the impact of his deceased grandmother’s life and old customs while he makes his journey to her grave in Rainy Mountain. Aho, Momaday’s grandmother, belonged to the last tribe that migrated to North America. The Kiowas made a legend that explained that seven sisters form the Big Dipper. Aho honored the sun by attending the Kiowa Sun Dances. Prayers kept her memory since she was always praying even when she died. Momaday believes his grandmother’s death was whole and eternal for her to have lived and died in the same place: Rainy Mountain. The purpose of this story is to inform the reader about the cultural history of the Kiowa Indians. Tempus, Allie. â€Å"A Tribal Tragedy: Suicide Rates Soar Among Native Americans† New America Media November 29 2010 Posted. Web. Native Americans’ suicide rates are evaluated in Allie Tempus’, â€Å"A Tribal Tragedy. † They have the highest rate of all other ethnic and racial groups. The suicides are traced back to their mental health, including depression. Poverty and family issues resulted in depression which led to drug and alcohol use. Many users experienced an abusive childhood and turned to drugs to alleviate the pain. Native Americans involuntarily lost the balance in their lives as their traditions and customs died out, but today there are prevention efforts made to reduce suicide rates. The purpose of this news is to inform the reader about the history and hopeful future for Native Americans’ suicide rates. Popick, Jacqui. â€Å"Native American Women, Past, Present and Future. † Lethbridge Undergraduate Research Journal. 2006. Volume 1 Number 1. Jacqui Popicks’s â€Å"Native American Women, Past, Present, and Future† is an informative article that evaluates the different generations in the life of a typical Native American woman. In the past, women were treated equal and with respect because they have the power to give life. In present day, a drastic changed occurred because women face sexism, racism, and they are not generally respected as well as before. The Bill of Rights finally gave women their rights after a long, hard battle but that was not enough. As time progressed, Native American women initiated programs of awareness, AIDS, suicide, violence, prevention, and education to renew lives and overcome the feeling of hopelessness. The purpose of this journal is to show a comparison of the treatment of Native American women in the past and present, as well as goals for the future.

My Memorable Vacation

â€Å"My Memorable Vacation† Imagine yourself in Orlando, Fl on a roller coaster that is 90 feet up high, and you are seated front row waiting for a 90 degree drop facing down. â€Å"AHH† I was in that position once. My Vacation to Orlando was awesome. The reason why it is so memorable to me is because I went to a lot of theme parks, I went to see my family, and I had time to relax. To begin with, the theme Parks were incredible. You have Aquatica, Sea World, and Busch Gardens. Bush Gardens is located in Tampa, which it is just a few minutes away from Orlando. The roller coaster that we experienced earlier is found in Busch Gardens. This ride takes you 90 feet high in to the air, then it takes you on a fearful drop down; combined with twist and turns. There was one roller coaster that I went on called The Cheetah Hunt. Of course, me thinking I am brave, I chose to sit in the front row. As I was ready to glance up to the ride engineer, the coaster was shot through a straight path that contained trees and animals all around. I could not be able to feel my face or hands through the whole ride and out. In these Theme parks I had the chance to see different animals interact with each other and even people. I could never forget the thrill and excitement I had. Second, my vacation did not end there. I had the chance to see my family again. Most of my family lives in Orlando. When we get together, we like to throw parties and make a lot of food. We do what most families do, gossip about our lives and our problems. My family tries there hardest to maintain the bond regardless of the distance. The chance to see them again really made me happy and cherish the little moments we share together. What I miss the most is the fact that I would always wake up to breakfast, (cooked by my grandma) and a full house. For some reason we always tried to keep the tradition of having breakfast every morning together as a family no matter what. Being with my family was so much better than being in my house alone. We all had the energy to play games, joke around, and prank each other. My mom’s side of the family is known as the best pranksters ever. Finally, after all the excitement from my family, it only leads to the relaxation time. The environment in Orlando is so peaceful. The weather is cloudy most of the time, it tends to stay windy throughout the whole day. The property are a far distance apart from each other. So, there is a lot of quietness around. I valued the space and peace I had. For instance, now I am piled with the same pounds of stress. There is always something that needs to be done or things that I have to do at the last minute. In Orlando I took time to get a massage at a massage parlor. They play this peaceful music that gets you relaxed and they use body oils that release heat onto the muscles. That gets the body to relax more and ease the pains. Going home feeling refreshed and energized was the best feeling. When I arrived at the hotel, I played a hypnosis CD and began to release my thoughts and relax my body, until I fell asleep. To conclude, my vacation to Orlando was so memorable to me. I had gone to the Theme parks and enjoy rides, I had a chance to spend quality time with my family, and I was able to have time to relax. Memories are the only experiences we have that we tend to cherish the most. Certain things may happen to us that may not have a meaning. But, you would always have that one special memory and mine was the day I took this vacation. Vanessa Valentin-Rosado Enc 0021 Thursday 5:40 – 8:10 Ref: 644451 10-20-11