BTEC Business Essay

scale leaf is a multinational oil and gas comp some(prenominal) with around 87.000 employees in to a great(p)er extent than 70 countries. It is one of the worlds most valuable companies. mash was started by Marcus Samuel back in 1833, he was a shopkeeper in Lon fatigue. In 1907 they merged with The Royal Dutch Petroleum Company. 1.1.1&1.1.2Having a lot of offices/petrol stations all around the world dos them a global business and its a private business beca phthisis its not owned by the g everyplacenment. Their goal is to make more(prenominal) than money than they spend, so Shell is a lolly business. Shell is in all three sectors because they dig oil (Primary Sector, they produce the oil (Secondary Sector, and lastly they sell it as well at their petrol stations. Their products be mostly oil and gas scarce they also contrive function for example, you send word fill your tires with air, you drop use their hoover or make use of their carwash.1.1.3Shell is a PLC so the liab ility for debts is on the company. To be considered a PLC youre business is probably formed and owned by shargonh of age(p)s. Other sh arholders idler buy their stock quite easily. They watch a lot of shargonholders. As a sh argonholder of Shell you arent responsible for the debts, may the company go bankrupt.UnicefUnicef which stands for United Nations International Childrens Emergency is a massive organisation that tries to help children all over the world, not only to have an education but to protect childs right in overall. 1.2.1&1.2.2Unicef has offices all over the world, its a global organisation. Almost every unpolished has an office from Unicef. The organisation helps for two third of the organisations funds and the other part is from the millions of mint that supports Unicef which makes it for the bigger part a public organisation. Its a non- network organisation, because they dont want to make a lot of money for themselves but to raise money to help the childrenwho fo r example cant go to develop because they dont have the money for it or even because they dont have schools at that place. Unicef is subjected in the tertiary sector because they serve services to help the children. 1.2.3Its a Charity Partnership, as a charity you have to register and must produce annual accounts that are available to be viewed.P2Stakeholders of Shell2.1&2.2A stakeholder is anyone that has an interest or is affected by a corporation. 1.Customers The customers are the one who buy or uses the products and services of Shell. They want shell to have the best oil, gas and services so that what they pay for those things are worth their money. -Shell wants the customer to keep coming back to them, because without the customers Shell wouldnt earn any money. 2.Employees The employees are the one who pretends for Shell. They want to have the security of being employed, drop deadting paid and also the opportunity for promotions. Shell wants the Employees to do their best because they are mannequin of representing Shell. For example, if they are rude to customers then the customers may not come back to Shell because of that. 3.The shareholders The shareholders are the one who owns a part of Shell. The shareholders want to fool their share of profit to increase. Shell wants them to increase the money.4.Trade Unions Trade Unions represent the interest of groups of employees. With the trade unions employees want to accomplish their interest like get higher wages. Shell wants to insure out the interest of groups of the employees so they can improve it and keep their employees happy. 5.Local And National Communities Local and National Communities are the ones who represent Shell. Shell has pipelines in Nigeria which can be very dangerous and cause local pollution, in that locationfore community leaders represent important interest groups. Shell wants them to represent Shell positively.6.Suppliers Suppliers are population who provides Shells pr oducts. (For example the things they sell at theyre petrol stations, not the oil/gas as they produce that themselves.) They want to come up valued by Shell and they want steady orders and to be paid at their worth. Shell wants the suppliers to deliver the right orders and that the products are in best condition.2.3&2.4Stakeholders of Unicef1. staff members Staff members ensures that everything is going smoothly, both in offices and on field. They want to see the results while being in field, for example, to see the kids go to the school they have built. Unicef wants the staff members to do their best and see the best results. 2.Goodwill Ambassadors and Advocates Goodwill Ambassadors and Advocates are celebrities that funds Unicef. They want to use their fame positively and help as many kids as they can with their money. Unicef gets more known because of those celebrities. With their help people acknowledge their campaign.Plus, they are good volunteers with enough money. 3.You ng Leaders Young Leaders are young adults or teens that are lot out with the campaign as well. Young leaders wants to help out children or teens that are maybe just a few years older than them, sometimes because they feel bad for those children. They have it better so they want to help out. Having young leaders in the team is a positive number because this motivates others from the same age to do something to help children out, too. 4.Teachers Volunteers that want to teach children in for example Africa. -Teachers wants to volunteer so they feel good about themselves helping the children to get better education or just an education at all.They want to be send off in a secure place, though. And not in, for example, a war zone. Unicef needs Teachers because otherwise building schools are no help at all if theres no one to teach those children something. 5.Suppliers Those are the ones who supplies the school books etc. They want to feel valued by Unicef and wants clear orders fro m them. Unicef wants the suppliers to deliver the orders to be in good quality and to be delivered on time. 6.People who gives their parting to the collectorsThey give money to the collectors to help out. For example, they want to think they helped out building that school in Africa. Unicef need those people to help out to get more money so they can help out more.P3Organisational Chart of Shell5.1Shell is organized by function, geographical areas, product groups and type of customers. Shells functions are divided in three groupings upriver, Downstream and Projects & Technology. Upstream manages the manufacturing and search crude oil and natural gas. Downstream also manages the manufacturing and are responsible for the trade department. Projects & Technology does the research and projects for new products.Shell is, as mentioned before, a global company, having offices all over the world. The Upstream only is already divided in Upstream Americas (for Americas), Upstream Internati onal (for Europe, Asia/Middle East/Russia, Oceania and Africa. This is because it can function better and they can focus within that rude/continent. They can focus on the refinement and interest within that country/continent. They are also organized by products as you can see above. They are divided by gas, fuels and lubricants and chemical products. This expressive style each group can specialize in their own product and make it better. Shell has a lot of customers, like the one who drives daily to and from their work or a big planing machine company or the F1 team. They use diverse products or amount of products, so Shell organized it this way that the airplane company gets a different cost than a normal man who drives daily to and from their work. 5.2My Royal Dutch Shell would smack at the amount of profit they made the year before. How much oil and gas they posses and there is on earth. Well look at how much we sell our products and how much our variable costs are and if we can make our variable costs less and our prices higher. Would we lose customers if we do that or not? We will do an internal researches for how much oil there still is on earth. With this information we can go further with our strategic plan. If the oil is decreasing for example, we will lookfor alternative solution. Shell will look for whats going on in each country. For example, everyone is really busy with being environmentally conscious, so well think of a way other than greenpeace to memorialise that we are not too bad for the environment. We will look at how the economy is growing or deflating. If its growing we can make the price higher, and if its deflating we dont necessarily need to put the prices lower as Shells product is something that everyone constantly need. (Oil) Looking at what the co-occurrent position, at how they are doing is also something to consider. Organisational Chart of Unicef5.3Unicef is divided by directors. They have the executive Director who is in charge of the whole organisation. And other directors that are in charge of for example the Human Resources or the supplies. So Unicef is organized by function. Unicef has different regional directors. For example, theres the Dutch Unicef Director, or the UK Unicef Director. . Working a lot on field (different countries) its easier to have regional offices.This makes Unicef function better as Unicef represent itself in 190 countries, each country with different values. So each country director/manager can focus on how to reach the people Unicef is also organized by geographical areas. Unicef focuses on different type of products which are actually the different services. Although all is about children, the subjects are different. They have child survival and development, Basic education and gender equality, Children and human immunodeficiency virus/AIDS and Child protection. They divided those subjects so they can specialise more and give the help that the child needs better. The y also sell small things, kind of reminds me of souvenirs, the profit they make from these goes to the campaign funds.5.4Unicef will look at how theyve succeeded at their projects so far, how many donations they get each year, how many members/volunteer theyve got and what their next tone needs to be depends on what is going on with the people around the countries they help or even which country theyll need to help next. Once they have all those information, theyll look at how they canget more projects. To get more projects done, theyll do more research so that they can give people more and more information and can attract more people to help them out. Unicef should show on the media what theyve achieve so far and that the money people donate are really helping out. This way well get more donation, so more profit to finish projects.P4Fulfilling The Purpose of Shell6.1Shells purpose is to make as much profit as they can. Being organized by function they can put people who are work by those functions and make their product even better.The geographical structure helps to get to know what they need to do to get the attention of each country. Because each country has different laws, values and culture they can do their research way better if each group specialised in one specific country. Shell can make their advertisement focused on each country.Focusing on the different customers they can make special offers for different customers. Making these offers they can make sure that the customer will come back to them and can cause word to word advertisement.Splitting up different products types helps customers to know where to find what when they come to buy products from shell. Having different products means they need to make sure everything is from the same quality, the best quality. So by dividing their products and putting people who specialised on those product they know they have the best quality. Which will make customer come back to them. To be structured go od, Shell uses the chain of command. It helps shell to make sure that they get the tasks that you need to do and that it doesnt go to a different department. Fulfilling The Purpose of Unicef6.2Unicefs purpose is to help as much children in need as they can. Being geographical organized helps them to fulfil their purpose because this way they can focus on what each country needs. For example, one country needs more school instead of help with HIV/AIDS. Focusing on different product type helps as well. This way, people knows exactly for what they are donating.Same as Shell, Unicef uses the chain of command so that people get the right tasks. Using Goodwill Ambassador helps them achieve their purposes, too. For example, having Selena Gomez as an ambassador is great help for them in the media. Shes really big in the entertainment industries and is a role model for a lot of teens and young adults all over the world. She indirectly advertises Unicef when she tweets or talks about how shes an ambassador. Having different directors for each function helps as well as they can specialise on what they are doing in that sector. They can give the people underneath them better instructions.